In December 2025, DIKAM welcomed Sun Lijun, Vice-President of Alibaba Group and President of Alibaba Philanthropy, which runs the Africa's Business Heroes prize through the Jack Ma Foundation. He was in Kigali for the 7th ABH Summit and Grand Finale — where our founder, Diane Mukasahaha, stood among the top ten finalists.

Sun Lijun and his delegation in the DIKAM embroidery section, in front of the multi-head embroidery machines

The visit went where every serious buyer conversation goes: the floor. The delegation walked the production hall, watched orders being finished and packed, toured the embroidery section with its multi-head machines, and finished in the showroom.

Sun Lijun and delegation with a DIKAM host in front of the DIKAM monogram in the showroom

Visits like this are what recognition is for — they turn a prize into relationships, and relationships into orders and partnerships that keep 500 machines running.